So you want your message to be seen and heard. Okay. Here’s how you do it. Tell a great story. That’s right. Something that sparks the imagination. With a compelling thought or idea. Because a great story lasts a long time. Think cave drawings by Cro-Magnon man. Think hieroglyphics by King Tut’s cronies. Think Homer’s Illiad. Their stories are still with us centuries later.  Sure you could be more subtle. But you still want it to be remembered. Maybe you’re not sure how to tell a great story.